Write essay ethnocentrism

In addition, cultural relativism seeks to understand an individual based on their own culture while ethnocentrism bases itself centrally on an individual’s use of their cultural norms, morals, as well as values to judge and compare other cultures.

Total neglect and marginalization encompass the daily lives of the aborigines because of the ethnocentric belief that their culture are not only inferior, but they are not fit enough to join the Australian mainstream society. The effect of ethnocentrism on an individual is precipitated by false assumptions about cultural differences.

Multinational corporations are international corporations that deliver their services in several countries. They are foreign hence owned by people of different cultures while serving and employing locals of different cultures. Ethnocentrism affects multinational corporations on the way they make their strategies of operating in specific areas.

To answer that, one must understand what ethnocentrism is. According to Macionis (2004), ethnocentrism is “the practice of judging another culture by the standards of one’s own culture”. We are not born with culture; culture is a socially learned behavior, or set of values that a given groups holds as a norm and are considered to be true and right.