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Pepperfry case study consumer behaviour This is a case cogitation undertaken as A part of consumer behaviour course. The topic of the case study is pepperfry. This is a case cogitation undertaken as A part of consumer behaviour course.
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Pepperfry works on a managed marketplace business model wherein the small and medium business artisans and merchants sell their merchandise through the company.
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Case study: pepperfry is the largest online furniture portal site in india !
The case discusses how pepperfry, india's largest online furniture retail merchant, disrupted the article of furniture and home interior decoration market while overcoming the challenges of india's weak base, age-old methods of buying and merchandising furniture from topical carpentry shops, want of consumer confidence in e-commerce and a massive geography.
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The cmo of pepperfry, the largest online piece of furniture portal in the country, kashyap vapapalli gives a coup d'oeil of the company's strategy, the online furniture business, and more.
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Urban run is a Bangalore based venture accomplished in july 2012; with the aim of selling superior quality furniture and home decor products through the member marketing channel.
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It is an online market that partners with furniture merchants and connects them with the customers aside listing products connected its website.
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How to do Pepperfry com marketing to manage customer experience case study?
To do a Pepperfry com Marketing to Manage Customer Experience case study analysis and a financial analysis, you need to have a clear understanding of where the problem currently is about the perceived problem. A multi-source and multi-method approach should be adopted.
Which is the best business model for Pepperfry?
The company recently celebrated a major milestone of successfully delivering one million customer orders. Pepperfry operates on a “Managed Marketplace” model, which is an ideal platform for small and medium business artisans and merchants, who wish to sell their merchandize to millions of discerning customers.
How many registered users are there on Pepperfry?
Today Pepperfry has more than 3.5 million registered users and more than 5 million monthly visits. Pepperfry provides you more than 1 million products to choose from and delivered products to more than 500 cities with 17 fulfillment centers.
Who is the founder and CEO of Pepperfry?
Pepperfry was founded in November 2011 by Ambreesh Murty and Ashish Shah. Pepperfry mainly deals into home decor segments like furnishing, lighting and lamps, kitchen appliances, housekeeping and bath equipment, and dining. Pepperfry has more than 3.5 million registered users and more than 5 million monthly visits.
Last Update: Oct 2021
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What motivates purchase decisiveness of customers cartesian product motivation -> want of availability of furniture options stylish retail outlets offline purchase had its own pain points.
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